Exactly. Marvel Legends was my main figure line for quite awhile (though I'm a big DC fan, too), and one day, I took a chance and picked up the Thomas Wayne Batman Target exclusive to check out the line. I opened that thing up, posed it around next to some of my Legends, and thought, "Wait..I paid the same for this as I did for THAT?"Odowan wrote: ↑Fri Jan 21, 2022 2:14 amLate to the party, but I found Lobo at Target today, along with 3 Jokers Batgirl and Red Hood at Walmart.
So, Todd manages to make almost every figure available in plentiful numbers at retail, almost everything is a brand new sculpt, and it stays mostly at the $20 retail. He even offered a full playset, and a vehicle at the same price Hasbro charges for a "deluxe" figure. He's showing it's possible, and most likely profitable. So what's the other guys' excuses?
Yes, I know there are multiple factors at play, but at the end of the day, as a consumer, these figures are, to me, the best bang for your buck as far as retail "collector" figures go.